Boost Your Local Business with Better Image Descriptions
For small businesses, every detail of your website counts when it comes to standing out in search results. One often-overlooked element? The text behind your images. Crafting descriptive, keyword-savvy alt text can make a real difference in how search engines understand and rank your site, especially for local customers looking for nearby services.
Why Image Accessibility Matters
When you add thoughtful descriptions to your website photos, you’re not just helping search engines—you’re also making your site more inclusive. Visually impaired users rely on screen readers to interpret images, and a clear caption like ‘handmade jewelry at Austin craft store’ paints a vivid picture while slipping in a local term. This dual benefit of accessibility and discoverability is a win for any business aiming to connect with their community.
A Simple Way to Get Started
You don’t need to be an expert to improve your site’s images. Tools designed for local shops can generate concise, relevant captions that fit both your brand and your audience. By focusing on clarity and weaving in location-based terms naturally, you’ll see your online presence grow stronger over time without much heavy lifting.
FAQs
Why does alt text matter for local businesses?
Alt text isn’t just about accessibility—though that’s huge, as it helps visually impaired users understand your images via screen readers. It also plays a big role in local SEO. Search engines like Google can’t ‘see’ images, so they rely on alt text to figure out what’s there. By including local keywords, you’re telling search engines exactly where and what your business is, which can help you rank higher for nearby customers searching for your services.
How do I write good alt text for my images?
Keep it short and specific—under 125 characters is the sweet spot. Describe the image clearly, like ‘fresh pastries at Seattle bakery,’ and weave in a relevant local keyword if it fits naturally. Avoid stuffing keywords or being vague with stuff like ‘image 1.’ Think about what a user would want to know if they couldn’t see the picture. Our tool does this for you, balancing clarity with SEO in every variation we generate.
Can I use this tool for multiple images at once?
Right now, the tool focuses on one image at a time to ensure each alt text is tailored and high-quality. If you’ve got a batch of images, just run through the process for each one—it’s quick! We’re working on bulk options for the future, so stay tuned. For now, this approach guarantees every description fits your specific image and local keyword perfectly.